Meet Sluggo
Most designers understand aesthetics. I make the effort to understand people. Armed with a Master's in Counseling and over a decade of brand strategy experience, he brings behavioral insight to every visual system he builds — designing not just for how things look, but for how audiences think, feel, and respond. That combination of clinical empathy and creative rigor has made him equally effective leading design infrastructure at a national retailer, directing student design teams in a university setting, and shaping brand authority for a fast-moving privacy company.
Sluggo's Journey
I took an unconventional route into design — combining a Master’s in Counseling with over a decade in brand strategy to create work rooted in human behavior. From retail design systems to university classrooms to technologu branding, his approach has always been the same: design that connects with people, not just pixels.
360 Privacy -
Senior Graphic Designer
Transforming the fragmented brand into a cohesive system across all channels; partnered with cross-functional teams to produce high-impact assets that drive pipeline.
Kirkland's Home -
Senior Graphic Designer
Art directed a full omnichannel marketing suite while standardizing the email workflow into a team-wide repeatable process; applied CRM data and photography direction to sharpen creative decisions.
GSU Recreation Centers - Marketing Specialist
Produced 60+ deliverables per semester while building a workflow system that shifted the team from reactive to anticipatory; led Consumer Persona Projects, a team of five, and mentored students who landed at Warner, CNN, and HBO.
TAMUCC Recreation Centers - GA Marketing
Built a cohesive design system from scratch across all eight program areas while recruiting and supervising student staff and producing 50+ projects; led weekly meetings, photographed events, and mentored students into industry careers.
Sluggo Creative - Owner/Brand Strategist
Led a 13+ year independent brand strategy practice applying audience psychology to full creative engagements; educated clients on social strategy and delivered instantly recognizable brand identities.
Sluggo
The Educator
Teaching graphic design at the community college level is some of the most meaningful work I do. I believe that hard work, genuine effort, and a little bit of magic can transform a student's life—and I've seen it happen. My approach is rooted in meeting students where they are, helping them build real skills while nurturing the creative spark that brought them to design in the first place. Community college students often arrive with untapped potential and big ambitions, and there's nothing more rewarding than watching them grow into confident designers ready to make their mark.
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