Georgia Recreational Sports Association (GRSA)
The official association for Campus Recreation professionals in the state of Georgia. We are an affiliate of NIRSA: Leaders in Collegiate Recreation. The institutions, professionals, and students in the state of Georgia have been active in NIRSA for many years and met regularly at workshops, conferences, and tournaments. The history and accomplishments of the schools and people in the field of campus recreation in Georgia are highly ranked compared other states. GRSA was founded in August 2010.
Project Metrics
Brand Goal
10% Rise
In new members by the end of 2021.
Creative Goal
3 Stages
To create brand consistency through logo development, merchandising, and web design.
Organizational Goal
New System
To develop connections with users in order to develop a stronger awareness of GRSA.
Made With Human Hands, Robot Brains, and One Too Many Adobe Tabs Open
This project was a group effort — if by "group" you mean one human, a few robots, and an unhealthy amount of Adobe CC. Claude and a handful of other AI tools were consulted for research and wireframing (they had opinions; most were ignored). Figma handled design and layout, because some of us still like to feel in control. Adobe Creative Cloud did the heavy lifting on typography, layout, photo editing, and mockups — as it has, loyally and expensively, for years.
© 2026 by Sluggo Creative